Legal

Privacy Policy

AAT Kings Tours Limited · Last updated December 2024

On this page

  1. About this policy
  2. Our commitment
  3. How we collect your data
  4. Categories of personal data
  5. Legal basis for processing
  6. Marketing communications
  7. Sharing your data
  8. Data retention
  9. Your rights
  10. Contact us

1. About this policy

This privacy notice explains how AAT Kings uses and protects personal information related to our customers, website users, and others who interact with us. We are committed to protecting your personal data, and it is important that you read this privacy notice along with any other privacy notices we may provide when collecting or processing personal data, so you fully understand how and why we use your data. This notice supplements other privacy notices and does not override them.

AAT Kings (referred to as "we," "us," or "our" in this notice) values your privacy and strives to provide a secure, trustworthy experience across all interactions, whether you're making a purchase, managing an account, or using our website.

2. Our commitment

We respect your right to privacy and aim to ensure you have a positive experience with us, whether visiting our website, making bookings, or interacting with our brand. We know your personal data is important to you, and we want you to feel confident in our data protection practices, which reflect our commitment to handling your information with care.

3. How we collect your personal data

We collect personal data in various ways, including but not limited to:

Direct Interactions

You may share personal information with us when you fill out forms, contact us by mail, phone, or email, or leave feedback about us on TripAdvisor or other platforms. This includes comments or photos posted on our social media platforms, as well as content where you have tagged us.

Automated Technologies

As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. This data is collected using cookies, server logs, and other similar technologies. See our Cookie Policy for more details.

Third Parties

We may receive personal data about you from various third parties and public sources, including travel agents, business partners, analytics providers, and publicly available sources.

4. Categories of personal data we collect

  • Identity Data: first name, last name, username or similar identifier, title, date of birth, and gender.
  • Contact Data: billing address, delivery address, email address, and telephone numbers.
  • Financial Data: bank account and payment card details.
  • Transaction Data: details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data: your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data: information about how you use our website, products, and services.
  • Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.
  • Call Recordings: recordings of calls made to our reservation centres.

We process your personal data under the following legal bases:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose.
  • Contract: Processing is necessary for a contract we have with you or because you have asked us to take specific steps before entering into a contract.
  • Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your rights and interests do not override those interests.

6. Marketing Communications

6.1 – We may use your Personal Information to send you travel-related updates, special offers, promotions, tour recommendations, seasonal packages, and other information about our services that may interest you. These communications may be sent via email, SMS, telephone, social media, or through personalized content and advertisements displayed on our website and platforms.

6.2 – If you no longer wish to receive marketing communications from us, you may opt out at any time by following the unsubscribe instructions included in our emails or messages, or by contacting us directly using the contact information provided in section 12 below.

6.3 SMS and Email Marketing Compliance

To provide booking confirmations, travel updates, reminders, promotional offers, and customer support, we may use trusted third-party communication platforms such as ClickSend or similar providers. By using our services, you acknowledge and agree to the following:

Consent: By providing your phone number and email address, you consent to receive automated service notifications, booking updates, travel information, and marketing communications from our tourism platform.

Opt-Out: You may unsubscribe from SMS communications at any time by replying STOP to any message. Email communications can be unsubscribed from by clicking the “Unsubscribe” link included in our emails.

Data Handling: Your contact information is shared with communication providers only for the purpose of delivering messages and notifications. We require all providers to maintain strict security standards and prohibit them from using your information for their own marketing purposes.

7. Sharing your personal data

We may share your personal data with:

  • Service providers and ground operators who help us deliver your tour or holiday (e.g., hotels, transport providers, local guides).
  • Affiliated brands within our group of companies for operational and marketing purposes.
  • Professional advisers including lawyers, bankers, auditors, and insurers.
  • Regulators and authorities where required by law.
  • Third parties in the event of a sale or restructuring of our business.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. Specific retention periods vary depending on the type of data and the purpose for which it is held.

9. Your rights

Subject to applicable law, you have the right to:

  • Request access to your personal data.
  • Request correction of incomplete or inaccurate data.
  • Request erasure of your personal data, where there is no good reason for us to continue processing it.
  • Object to processing of your personal data based on our legitimate interests.
  • Request restriction of processing of your personal data.
  • Request transfer of your personal data to you or a third party.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

10. Contact us

If you have any questions about this privacy notice or our privacy practices, please contact us:

AAT Kings Tours Pty Ltd
35-43 Grafton Street, Bondi Junction NSW 2022, Australia
Email: reservations@aatkings.org
Phone: +61 2 9028 0880
ABN: 97 079 722 464

You also have the right to make a complaint at any time to your local data protection authority. We would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.